Posts Tagged «word of mouth»

Moms are Tuned-in to How Well YOU are Tuned into Them

October 29, 2010 by Kevin Burke

For Mediapost, this week I wrote about 10 practical and immediate tips to improve your mom-marketing.1.CopywritingFeatures and benefits are nice, but nothing resonates quite like a story. A story that…

Getting (more) Social (again…)

June 4, 2008 by john.king

When was the precise moment you moved from Web 1.0 to Web 2.0? You haven’t, yet? Man, you must be old school…We (us at Lucid, that is) have been mulling…

WOMM-U Reflection

May 22, 2008 by Kevin Burke

It was a great conference if you are newbie to word of mouth marketing. I am not, so it was a mediocre learning and networking experience. Much of the content…

New Moms Generate Buzz

April 23, 2008 by Kevin Burke

According to Babycenter, today’s pregnant women and new moms engage in one-third more word of mouth conversations per day than the total public. They have an average of 109 word…