When was the precise moment you moved from Web 1.0 to Web 2.0? You haven’t, yet? Man, you must be old school…
We (us at Lucid, that is) have been mulling research into how the evolution of the Internet has been reflected in people’s behavior. Perhaps it is as simple as asking, “What did you do [...]

It was a great conference if you are newbie to word of mouth marketing. I am not, so it was a mediocre learning and networking experience. Much of the content was repackaging on familiar ideas and concepts.
A few superior things did standout.

“Word of mouth marketing is the butt crack of the marketing spend”, [...]

According to Babycenter, today’s pregnant women and new moms engage in one-third more word of mouth conversations per day than the total public. They have an average of 109 word of mouth conversations per week about products, services and brands, most of which are positive and considered highly credible by other moms.
http://www.babycenter.com/prkit.htm?id=5231305