For Mediapost, this week I wrote about 10 practical and immediate tips to improve your mom-marketing.1.CopywritingFeatures and benefits are nice, but nothing resonates quite like a story. A story that…
When was the precise moment you moved from Web 1.0 to Web 2.0? You haven’t, yet? Man, you must be old school…We (us at Lucid, that is) have been mulling…
It was a great conference if you are newbie to word of mouth marketing. I am not, so it was a mediocre learning and networking experience. Much of the content…
According to Babycenter, today’s pregnant women and new moms engage in one-third more word of mouth conversations per day than the total public. They have an average of 109 word…
