lucid marketing to moms» trial http://www.lucidmarketing.com bringing companies closer to moms Fri, 03 Feb 2012 16:00:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 Trials that allow moms to test before they invest can pay off http://www.lucidmarketing.com/trials-that-allow-moms-to-test-before-they-invest-can-pay-off/ http://www.lucidmarketing.com/trials-that-allow-moms-to-test-before-they-invest-can-pay-off/#comments Mon, 01 Mar 2010 10:25:26 +0000 Kevin Burke http://blog.lucidmarketing.com/?p=228 Brands are eagerly adopting a sampling strategy as it allows them to connect directly with moms and capture their attention.

A story I wrote for Happi.com, “Product Sampling In a Pinched Economy“

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