Rupert Murdoch, at the All Things Digital conference, made the statement “we have 40% of all the mothers in America on MySpace.”
Is he serious? And specifically what did he mean? Certainly 40% of moms in America don’t have a MySpace page. Did he only mean Gen Y moms? Still implausible. [...]

When was the precise moment you moved from Web 1.0 to Web 2.0? You haven’t, yet? Man, you must be old school…
We (us at Lucid, that is) have been mulling research into how the evolution of the Internet has been reflected in people’s behavior. Perhaps it is as simple as asking, “What did you do [...]

Social Media is all the rage! Social Media is all the rage! Social Media is all the rage!
Yes, we drink the Kool-Aid too…
Tapping into today’s social media tools is useful for making connections and building personal relationships. Marketers and the brands they serve can benefit as well. But what exactly defines “social [...]