Marketers Should Pay Attention
Mom bloggers are more active online, particularly with social networking, than the rest of their U.S. mothering peers. They are 71% more likely to indicate being addicted to a social network when compared to moms who know nothing about blogs.
The lead reason for them going online is to socialize with others, while [...]

It’s a known fact that by attending a marketing conference one will witness a mixed bag of presentations. Some will have great speakers with little substance. Others will struggle through every word but have remarkable ideas. It’s rare to see both the positive or negative aspects coupled together, but it does happen. [...]

When was the precise moment you moved from Web 1.0 to Web 2.0? You haven’t, yet? Man, you must be old school…
We (us at Lucid, that is) have been mulling research into how the evolution of the Internet has been reflected in people’s behavior. Perhaps it is as simple as asking, “What did you do [...]

Social Media is all the rage! Social Media is all the rage! Social Media is all the rage!
Yes, we drink the Kool-Aid too…
Tapping into today’s social media tools is useful for making connections and building personal relationships. Marketers and the brands they serve can benefit as well. But what exactly defines “social [...]