The Other Side of the ROI Coin
April 4, 2008 by john.kingI last wrote about a means to calculate a Return on Investment (ROI) for the purpose of comparing marketing programs that may produce several outputs, some that are not directly…
Posts Tagged «ROI»
Is ROI On Life Support?
February 19, 2008 by john.kingMeasuring Marketing Performance Remains CriticalI thought I would re-focus a bit on measuring marketing effectiveness, perhaps in terms of ROI, a hot topic in 2007. Is it still as important…
Digital Media Measurement & Pricing Summit Review
February 18, 2008 by Kelly.StoneI recently attended a Digital Media Measurement and Pricing conference where speakers discussed the most current and upcoming digital advertising opportunities. I had an expectation to learn more about digital…
