Shortcuts ( http://www.shortcuts.com ), a new free service for paperless online coupons from AOL, is making it even easier for grocery shoppers to save money by linking online coupons to…
I last wrote about a means to calculate a Return on Investment (ROI) for the purpose of comparing marketing programs that may produce several outputs, some that are not directly…
Measuring Marketing Performance Remains CriticalI thought I would re-focus a bit on measuring marketing effectiveness, perhaps in terms of ROI, a hot topic in 2007. Is it still as important…
The middle of March in Chicago can be tricky weather-wise. You never know if you’ll get the last raging days of winter or the first blooms of spring. I got…
