I’ve discovered a new niche of readily identifiable expectant moms, 17 to be exact, …in Gloucester, Mass.
I’m probably too late. Some “savvy” marketer is probably already zeroing in on them. He’s determined that these are echo booming, millennial Y’s that love self expression, are more likely (and this is obvious) to have more children [...]

When was the precise moment you moved from Web 1.0 to Web 2.0? You haven’t, yet? Man, you must be old school…
We (us at Lucid, that is) have been mulling research into how the evolution of the Internet has been reflected in people’s behavior. Perhaps it is as simple as asking, “What did you do [...]

Sometimes the obvious needs to be stated and eMarketer’s How Many Moms Are Online? was the reminded.
ComScore Media Metrix, estimates there are 30 million moms between the ages of 25 and 54 with one or more children at home. Mothers represent 44% of all adult females who go online.
As a parent it is practically [...]