lucid marketing to moms» olympics http://www.lucidmarketing.com bringing companies closer to moms Fri, 03 Feb 2012 16:00:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 P&G wins Gold http://www.lucidmarketing.com/pg-wins-gold/ http://www.lucidmarketing.com/pg-wins-gold/#comments Fri, 12 Feb 2010 16:01:25 +0000 Kevin Burke http://blog.lucidmarketing.com/?p=211 This commercial is effective and great because:

it doesn’t try to say too much

it’s pure emotion, no features or benefits

it’s soft, not loud

the brands and company are clear

it’s american – USA! USA!

the pace is slow, in our fast world

dads love it too

it makes a true statement

the kids are cute

the message is clear, its for moms

]]> http://www.lucidmarketing.com/pg-wins-gold/feed/ 0