Marketers Should Pay Attention
Mom bloggers are more active online, particularly with social networking, than the rest of their U.S. mothering peers. They are 71% more likely to indicate being addicted to a social network when compared to moms who know nothing about blogs.
The lead reason for them going online is to socialize with others, while [...]

Sometimes the obvious needs to be stated and eMarketer’s How Many Moms Are Online? was the reminded.
ComScore Media Metrix, estimates there are 30 million moms between the ages of 25 and 54 with one or more children at home. Mothers represent 44% of all adult females who go online.
As a parent it is practically [...]

Shortcuts ( http://www.shortcuts.com ), a new free service for paperless online coupons from AOL, is making it even easier for grocery shoppers to save money by linking online coupons to their store loyalty cards. The first retail partner to endorse this program is The Kroger Co., the largest pure grocery chain in the U.S. with [...]

Martin Reilly and Deb Rapacz write a great short piece, Psycho: Why We’re Scared, in an issue of BrandWeek magazine about how psychographic segmentation needs to be turned on its ear. Recommended reading!
Let me read a quote, “The grouping of consumers into these like-minded segments doesn’t mean that they are like-behaved. The underlying trouble is [...]