Marketers Should Pay AttentionMom bloggers are more active online, particularly with social networking, than the rest of their U.S. mothering peers. They are 71% more likely to indicate being addicted…
Sometimes the obvious needs to be stated and eMarketer’s How Many Moms Are Online? was the reminded.ComScore Media Metrix, estimates there are 30 million moms between the ages of 25…
Shortcuts ( http://www.shortcuts.com ), a new free service for paperless online coupons from AOL, is making it even easier for grocery shoppers to save money by linking online coupons to…
Martin Reilly and Deb Rapacz write a great short piece, Psycho: Why We’re Scared, in an issue of BrandWeek magazine about how psychographic segmentation needs to be turned on its…
