Engage:Moms “Man In a Mom’s World”
February 26, 2010 by Kevin BurkeHere’s how I learned that assuming to know what a woman is experiencing and how she is feeling is often a mistake.A story I wrote for MediaPost, “Man In A…
Posts Tagged «moms»
Follow Moms Tweeting
February 17, 2010 by Kevin BurkeThere was a time when many marketers relied on focus groups as their way on understanding consumers. That approach often produced skewed and myopic perspectives. A broader and more meaning…
Moms Who Blog: From Blog to Brand
October 12, 2009 by Kevin BurkeThis story was originally written for MomsWhoBlog.com As a business person and/or marketer, you might find insight into one of the challenges of blogging.EXCERPT:Services such as Twitter, YouTube and Blogger…
Addicts Just Can’t Say No to Promotions
December 18, 2008 by Kevin BurkeMarketing Promotions Ideal for Moms on Social Networks Mothers addicted to online social networks rate the marketing of “Special Promotions” much more positively than moms who are not on social…
Email Marketing in Decline and the Opportunity
October 31, 2008 by Kevin BurkeThe art of email marketing seems to be in decline. I’ve seen fewer creative email campaigns and less compelling reasons for someone to hand over their email address. Seems like…
