Here’s how I learned that assuming to know what a woman is experiencing and how she is feeling is often a mistake.
A story I wrote for MediaPost, “Man In A Mom’s World”
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There was a time when many marketers relied on focus groups as their way on understanding consumers.  That approach often produced skewed and myopic perspectives.  A broader and more meaning understanding of moms can be had today.
Thanks to the web, we are no longer have to rely on a a myopic perspective. Instead we can [...]

This story was originally written for MomsWhoBlog.com As a business person and/or marketer, you might find insight into one of the challenges of blogging.
EXCERPT:
Services such as Twitter, YouTube and Blogger have made it easy, oh soooo easy to get started with blogging. There’s no money required, no software to buy. Just start typing and [...]

Marketing Promotions Ideal for Moms on Social Networks
Mothers addicted to online social networks rate the marketing of “Special Promotions” much more positively than moms who are not on social networks. They are more than twice (123%) as likely to give marketing promotions a positive rating. This is likely because, at times, it gives them [...]

The art of email marketing seems to be in decline. I’ve seen fewer creative email campaigns and less compelling reasons for someone to hand over their email address. Seems like most web sites are still offering just their newsletter and special promotions, as reasons to subscribe. Not all that exciting when the [...]

Marketers Should Pay Attention
Mom bloggers are more active online, particularly with social networking, than the rest of their U.S. mothering peers. They are 71% more likely to indicate being addicted to a social network when compared to moms who know nothing about blogs.
The lead reason for them going online is to socialize with others, while [...]

The purpose of the tax-free holiday is to stimulate sales and lessen the financial impact on consumers. For some states, it comes just in time for back-to-school shopping. Consumers, especially moms, are very receptive to messages during this time as they look for the best deals on items their household needs and/or desires. [...]

As appreciation grows for the spending power that U.S. mothers command, reliable and timely information about these super-consumers and how businesses can connect with them is needed. Lucid Marketing has created an expert knowledge-base with tools for any marketer wanting to learn about and follow the developments in marketing to “the Big Niche,” Moms.
Our [...]

When was the precise moment you moved from Web 1.0 to Web 2.0? You haven’t, yet? Man, you must be old school…
We (us at Lucid, that is) have been mulling research into how the evolution of the Internet has been reflected in people’s behavior. Perhaps it is as simple as asking, “What did you do [...]

Sometimes the obvious needs to be stated and eMarketer’s How Many Moms Are Online? was the reminded.
ComScore Media Metrix, estimates there are 30 million moms between the ages of 25 and 54 with one or more children at home. Mothers represent 44% of all adult females who go online.
As a parent it is practically [...]