The Other Side of the ROI Coin
April 4, 2008 by john.kingI last wrote about a means to calculate a Return on Investment (ROI) for the purpose of comparing marketing programs that may produce several outputs, some that are not directly…
Posts Tagged «measurement»
Digital Media Measurement & Pricing Summit Review
February 18, 2008 by Kelly.StoneI recently attended a Digital Media Measurement and Pricing conference where speakers discussed the most current and upcoming digital advertising opportunities. I had an expectation to learn more about digital…
