Marketing Promotions Ideal for Moms on Social Networks
Mothers addicted to online social networks rate the marketing of “Special Promotions” much more positively than moms who are not on social networks. They are more than twice (123%) as likely to give marketing promotions a positive rating. This is likely because, at times, it gives them [...]

The art of email marketing seems to be in decline. I’ve seen fewer creative email campaigns and less compelling reasons for someone to hand over their email address. Seems like most web sites are still offering just their newsletter and special promotions, as reasons to subscribe. Not all that exciting when the [...]

BlogHer ‘08 in San Fran seems so long ago now, but it is still worth talking about. Last month I offered my impressions of the event as a powerful and united community of women. Here, I’d like to share my opinions of the event with my marketing hat on.
Several of the sponsoring and [...]

The purpose of the tax-free holiday is to stimulate sales and lessen the financial impact on consumers. For some states, it comes just in time for back-to-school shopping. Consumers, especially moms, are very receptive to messages during this time as they look for the best deals on items their household needs and/or desires. [...]

I understand the appeal in reading blogs written by women. They are honest, raw and often explore deep emotional topics in a way that other media outlets can’t or won’t touch. Women can write about issues with a rawness that people relate to. So many things in our world today are ‘packaged’ [...]

As appreciation grows for the spending power that U.S. mothers command, reliable and timely information about these super-consumers and how businesses can connect with them is needed. Lucid Marketing has created an expert knowledge-base with tools for any marketer wanting to learn about and follow the developments in marketing to “the Big Niche,” Moms.
Our [...]