Marketing and Life
June 30, 2008 by john.kingI’ve discovered a new niche of readily identifiable expectant moms, 17 to be exact, …in Gloucester, Mass.I’m probably too late. Some “savvy” marketer is probably already zeroing in on them.…
Posts Tagged «labeling moms»
turn segmentation on its ear
April 11, 2008 by Kevin BurkeMartin Reilly and Deb Rapacz write a great short piece, Psycho: Why We’re Scared, in an issue of BrandWeek magazine about how psychographic segmentation needs to be turned on its…
The Other Side of the ROI Coin
April 4, 2008 by john.kingI last wrote about a means to calculate a Return on Investment (ROI) for the purpose of comparing marketing programs that may produce several outputs, some that are not directly…
Labels
April 3, 2008 by Kevin BurkeI often find myself in conversations with other marketers describing a group of moms through a particular label. I’m sure you’ve heard the same. Former President Bill Clinton put the…
