It’s a known fact that by attending a marketing conference one will witness a mixed bag of presentations. Some will have great speakers with little substance. Others will struggle through…
Measuring Marketing Performance Remains CriticalI thought I would re-focus a bit on measuring marketing effectiveness, perhaps in terms of ROI, a hot topic in 2007. Is it still as important…
The middle of March in Chicago can be tricky weather-wise. You never know if you’ll get the last raging days of winter or the first blooms of spring. I got…
