Marketing and Life
June 30, 2008 by john.kingI’ve discovered a new niche of readily identifiable expectant moms, 17 to be exact, …in Gloucester, Mass.I’m probably too late. Some “savvy” marketer is probably already zeroing in on them.…
Posts Tagged «gen y»
turn segmentation on its ear
April 11, 2008 by Kevin BurkeMartin Reilly and Deb Rapacz write a great short piece, Psycho: Why We’re Scared, in an issue of BrandWeek magazine about how psychographic segmentation needs to be turned on its…
