April 17, 2008 by john.king
Shortcuts ( http://www.shortcuts.com ), a new free service for paperless online coupons from AOL, is making it even easier for grocery shoppers to save money by linking online coupons to…
February 19, 2008 by john.king
Measuring Marketing Performance Remains CriticalI thought I would re-focus a bit on measuring marketing effectiveness, perhaps in terms of ROI, a hot topic in 2007. Is it still as important…
February 18, 2008 by Kelly.Stone
I recently attended a Digital Media Measurement and Pricing conference where speakers discussed the most current and upcoming digital advertising opportunities. I had an expectation to learn more about digital…
