BlogHer is the blogging conference that attracts the most female attendees and gets the most buzz, but it’s not the only one specifically produced for women. There are smaller conferences where meeting people and learning might be more easily achieved. Here are a few others that should be considered if you are looking to connect [...]

I understand the appeal in reading blogs written by women. They are honest, raw and often explore deep emotional topics in a way that other media outlets can’t or won’t touch. Women can write about issues with a rawness that people relate to. So many things in our world today are ‘packaged’ [...]

Measuring Marketing Performance Remains Critical
I thought I would re-focus a bit on measuring marketing effectiveness, perhaps in terms of ROI, a hot topic in 2007. Is it still as important today?
Recently, the CMO Council surveyed 800 + senior marketers to find that it is.
What are the Key Challenges in 2008?
· Quantifying & measuring the value [...]

I recently attended a Digital Media Measurement and Pricing conference where speakers discussed the most current and upcoming digital advertising opportunities. I had an expectation to learn more about digital media measurement, especially with regards to measuring ROI, and that’s not what was covered. Unfortunately, the one area that was [...]

The middle of March in Chicago can be tricky weather-wise. You never know if you’ll get the last raging days of winter or the first blooms of spring. I got lucky—I experienced the latter. I attended the Internet Advertising Bureau (IAB)’s Leadership Forum focusing on Performance Marketing, and realized quickly [...]