BlogHer is the blogging conference that attracts the most female attendees and gets the most buzz, but it’s not the only one specifically produced for women. There are smaller conferences…
I understand the appeal in reading blogs written by women. They are honest, raw and often explore deep emotional topics in a way that other media outlets can’t or won’t…
Measuring Marketing Performance Remains CriticalI thought I would re-focus a bit on measuring marketing effectiveness, perhaps in terms of ROI, a hot topic in 2007. Is it still as important…
I recently attended a Digital Media Measurement and Pricing conference where speakers discussed the most current and upcoming digital advertising opportunities. I had an expectation to learn more about digital…
The middle of March in Chicago can be tricky weather-wise. You never know if you’ll get the last raging days of winter or the first blooms of spring. I got…
