Is ROI On Life Support?
February 19, 2008 by john.kingMeasuring Marketing Performance Remains CriticalI thought I would re-focus a bit on measuring marketing effectiveness, perhaps in terms of ROI, a hot topic in 2007. Is it still as important…
Measuring Marketing Performance Remains CriticalI thought I would re-focus a bit on measuring marketing effectiveness, perhaps in terms of ROI, a hot topic in 2007. Is it still as important…