This story was originally written for MomsWhoBlog.com As a business person and/or marketer, you might find insight into one of the challenges of blogging.
EXCERPT:
Services such as Twitter, YouTube and Blogger have made it easy, oh soooo easy to get started with blogging. There’s no money required, no software to buy. Just start typing and [...]

I was lucky enough to have the privilege of an interview and subsequent story published by eMarketer recently. We spoke on the topics of mom marketing and working with moms who are bloggers. I am proud of the interview, but take issue with the title, “Marketing with Mommy Bloggers”, which I didn’t have a say [...]

It has been interesting to watch the debate and analysis of the Motrin Mommy Blogger event. I was lucky enough to watch from it’s formative stages and develop a simple opinion that I have not seen voiced. Whether Motrin deserved the criticism or not, is not the point. Motrin should be thanking the mom [...]

Marketers Should Pay Attention
Mom bloggers are more active online, particularly with social networking, than the rest of their U.S. mothering peers. They are 71% more likely to indicate being addicted to a social network when compared to moms who know nothing about blogs.
The lead reason for them going online is to socialize with others, while [...]

If you are wondering what discussion sessions are like at BlogHer’08, Lindsay has solved it for you. She moderated and recorded the entire “Is Mommyblogging Still a Radical Act?” panel. Enjoy. I did as an attendee.