Understand Why Moms Blog AND Telling Her Doesn’t Cut It
I didn’t realize how long it has been since I posted. Time to catch up! I’ve been writing marketing to moms articles over at MediaPost. Here are two recent ones:
- Understand Why Moms Blog
Marketers are historically good at talking at people but poor at conversations. To work with mom bloggers, businesses need to take the time to read the blog to get to know the writer and gain a better understanding of her audience.
- ‘Telling’ Her Doesn’t Cut It Anymore; Let Her Sample Your Product
Sampling is especially effective in a pinched economy. Mothers are looking to test products before investing in them. When brands offer sample trials, they are providing moms with the opportunity to feel more confident about a purchasing decision.
Posted: June 15th, 2010
