There was a time when many marketers relied on focus groups as their way on understanding consumers.  That approach often produced skewed and myopic perspectives.  A broader and more meaning understanding of moms can be had today.

Thanks to the web, we are no longer have to rely on a a myopic perspective. Instead we can get broad, unfiltered, unapologetic and sincere experiences from a variety of conusmers living in real time.

Try following these new Twitter Lists of Moms Who Blog to keep up with mothers.

http://twitter.com/momswhoblog/moms-who-blog-list1

http://twitter.com/momswhoblog/moms-who-blog-list2

You’ll quickly be following nearly one-thousand moms and have instant access to the pulse of motherhood.